This headline certainly sounds paradoxical. However, it was not so long ago, that there was only one telephone company option, and the phone you rented from that company never broke.
All the choices available nowadays -- VoIP, cellular phones, cable phones and traditional land-line services -- offer more freedom than ever before, but may exact quite a cost on our collective psyches, says psychologist Barry Schwartz in the compelling video linked below.
Schwartz, the author of The Paradox of Choice, believes that the "freedom of choice" afforded to us by all these options escalates our expectations, and therefore introduces indecision and unhappiness into the equation.
http://www.ted.com/index.php/talks/view/id/93
LifePlan provides high quality short-term counseling and consultation, employee and management training, information and referral services for managers, employees, and family members